The University of Bath commissioned a new visual identity for its campus shop, with the objective of creating a brand that reflected the store’s convenience, broad product offering and commitment to ethical sourcing.
The creative solution centred on a simple monochrome colour palette, paired with engaging and humorous messaging that gave the brand a distinctive personality. This combination helped create a friendly, approachable and contemporary identity, while reinforcing the shop’s ethical credentials and values.
Designed to stand out within a busy campus environment, the new identity was applied across a range of customer touchpoints, creating a cohesive and recognisable brand experience. The result was a distinctive retail brand that successfully differentiated the store, increased its visibility and strengthened its appeal among the student community.