Hosted at London’s Design Museum, KPMG’s Trust in Tech event explored the transformative potential of artificial intelligence and emerging technologies. Bringing together industry leaders and experts, the conference addressed one of the most significant challenges facing organisations today: how to embrace technological innovation with confidence while effectively managing the associated risks.
As the lead designer for the event, I was responsible for developing and delivering the complete visual identity across all touchpoints. The creative concept centred on a dynamic, animated microchip motif that rotated and pulsed to represent the energy, connectivity and constant evolution of modern technology.
This visual element formed the foundation of the event’s look and feel, providing a cohesive thread across both digital and printed materials. Its consistent application created a distinctive and engaging brand experience, seamlessly connecting every stage of the attendee journey—from pre-event communications and presentation assets to on-site graphics and supporting collateral.
The result was a visually impactful and highly cohesive event identity that reinforced the conference theme while maintaining alignment with KPMG’s wider brand standards.