The brief was to develop a sub-brand identity for KPMG’s 10by30 philanthropic initiative, an ambitious programme focused on economically empowering 10 million disadvantaged young people by 2030.
For this creative route, I centred the concept on the transformative impact the initiative would have on individual lives, while also communicating the scale of change that could be achieved when those individual successes are multiplied across millions of young people worldwide. The visual approach sought to balance personal stories of empowerment with the collective impact of the programme’s long-term goals.
The resulting identity was designed to be flexible and scalable, ensuring consistent application across a range of touchpoints. The brand system was successfully adapted for PowerPoint presentations, email communications, printed reports and promotional merchandise, including t-shirts.
The outcome was a distinctive and versatile visual identity that effectively communicated both the human and global dimensions of the 10by30 initiative, while remaining aligned with KPMG’s wider brand values and objectives.