The brief for this concept, was to produce a sub brand for KPMG’s ‘10by30’ philanthropic project. The project aims to economically empower 10 million disadvantaged young people by 2030.
In this chosen route, I focused on the impact this endeavour would have on the individuals, and how significant the overall impact would be, when multiplied by the huge number of young people positively affected.
The visual identity was adapted for PowerPoint, email (headers and signatures), printed reports and t-shirts.