A commemorative visual identity was commissioned to celebrate the 175th anniversary of the Birmingham School of Art, an institution that remains a significant part of Birmingham City University’s heritage and creative legacy.
Drawing inspiration from Victorian tile patterns, a reference to the School’s founding in 1843, I developed a distinctive visual identity comprising a bespoke logo, graphic device and colour palette. The design successfully balanced a sense of history and tradition with a contemporary aesthetic, creating an identity that felt both celebratory and relevant to modern audiences.
The identity was applied consistently across a wide range of physical and promotional materials, including large-format banners, floor graphics, pull-up displays, event booklets, tote bags and commemorative pin badges. This cohesive approach ensured a strong visual presence throughout the anniversary celebrations and helped reinforce the School’s rich history and enduring influence.
The result was a memorable and versatile identity that honoured 175 years of artistic excellence while strengthening engagement with students, staff, alumni and visitors.