An identity was required to commemorate 175 years since the creation of the Birmingham School of Art - which is still a key part of what is now known as Birmingham City University.
Taking a Victorian tile pattern as its base, in reference to the school’s formation in this period in 1843, a striking logo, device and colour-way was created. This was successfully applied to several elements, including banners, floor graphics, pull up banners, booklets, tote bags and pin badges.