This was a highly rewarding and strategically significant project, delivered through a combination of external agency research, extensive stakeholder collaboration, and the development of a suite of bespoke brand guidelines for all 17 schools within the University.
Working closely with colleagues across the institution, we undertook a detailed discovery process to identify the unique target audiences, key differentiators and individual personalities of each school. These insights informed the development of tailored creative concepts, visual identities and comprehensive style guides that enabled each school to communicate more effectively while remaining aligned with the overarching University brand.
The project also involved commissioning and art directing dedicated photography for each school, ensuring that the visual assets authentically reflected their distinct character and appeal.
The outcome was a flexible and audience-focused brand framework that empowered the University to engage with a diverse range of prospective students and stakeholders through more targeted messaging and tailored visual communications. This has enabled each school to strengthen its individual presence while benefiting from the recognition and credibility of the wider University brand.