A hugely satisfying and successful project that was the culmination of external agency research, collaboration with colleagues across all 17 schools within the University and the eventual production of individual style guides.
The process allowed us to understand the individual target audiences, USPs and personalities of each of the schools. Using this information, we produced concepts, style guides and commissioned and art directed photo shoots for each school.
The University is now able to communicate with its broad spectrum of audience profiles with tailored visuals and messages.