Birmingham City University is proud of its role as a key contributor to both the city of Birmingham and the wider West Midlands region. This advertising campaign was developed to highlight the significant, yet often under-recognised, social, economic and educational benefits that the University brings to the region.
In terms of both scale and visibility, this was the largest advertising campaign ever undertaken by the University. The campaign featured an extensive mix of large-format print and digital media, including prominent 48-sheet billboard sites and a substantial network of digital 6-sheet displays across the Midlands, extending as far as Derby.
The result was a high-profile regional campaign that reinforced the University's commitment to the communities it serves and significantly increased awareness of its positive impact throughout the region.