BCU prides itself as being an important part of the city of Birmingham and the region of the West Midlands. This advertising campaign was conceived to promote the under-recognised and hugely-positive benefits that BCU brings to the region.
The campaign was, in terms of the number of sites and their prominence in the region, by far the biggest campaign the University has ever run. Sites included large scale printed and digital 48 sheets and numerous digital 6 sheets throughout the midlands, as far afield as Derby.