My brief was to produce an interactive document, that showcased the national impact of KPMG’s charitable arm, the KPMG Foundation.

Working with the CEO of the Foundation, I took relatively uninspiring content and brought it to life with bold graphics, typography and infographics, based around the concept of ‘impact’. These elements were packaged within a structured PDF, specifically designed for screens, which included page navigation and web-accessibility features for the visually-impaired.

I took great pride in working on this prestigious document, and was very pleased to receive a personal message from a senior board member of KPMG, expressing how my work had ‘made an impact’ on the firm.

BCU prides itself as being an important part of the city of Birmingham and the region of the West Midlands. This advertising campaign was conceived to promote the under-recognised and hugely-positive benefits that BCU brings to the region.

The campaign was, in terms of the number of sites and their prominence in the region, by far the biggest campaign the University has ever run. Sites included large scale printed and digital 48 sheets and numerous digital 6 sheets throughout the midlands, as far afield as Derby.

The I AM BCU campaign was the main recruitment campaign for undergraduate students at Birmingham City University.

At its conception, the campaign was primarily based around the central truth that students at BCU were very diverse and all had interesting and inspiring stories behind their decisions to study undergraduate courses, and ultimately improve the prospects of themselves and the their families.

A secondary strand of the campaign was that students had pride in the facilities of the University, and the fact that it was embedded and strongly linked to the city of Birmingham. I therefore staged our photoshoots within the University’s buildings or at iconic locations around the city. The last of these photoshoots took place in Digbeth’s Floodgate Street, where we arranged for the street to be closed to allow students, staff and photographers to make full use of the space.

The project was all encompassing and required a range of skills, including art direction of photoshoots, typography, layout skills, supplier management and artworking.

In 2024, KPMG acted as consultants for Bentley Motors Limited, in the production of their Sustainability Report. The report covered all aspects of Bentley’s manufacturing, from the supply chain, to the buildings the cars are built in. 

I was briefed to design an interactive and accessible document, that showcased the efforts and innovations of Bentley, as they strived towards carbon neutrality. The report was to have a major focus on the people behind the technologies, and reflect the sustainable focus of the company as a whole.

I used a combination of car and people photography with layered images of natural materials. When combined with bold typography, and dynamic layouts, an inspiring document was created that communicated the company’s sustainable values, while staying true to Bentley’s core brand identity.

As for many universities, clearing is one of the most important periods of the year for Birmingham City University. Leading the clearing campaign for the University was an exciting and rewarding experience.

I designed a concept that relayed the emotional side of clearing from a student’s perspective. The solution provided reassurance that students were not alone in how they were feeling, and that BCU would ultimately put them at ease by providing them with the right course and the right support.

The campaign crossed many channels from web, digital and social media to print and outdoor. It was the culmination of analysis of research, conceptualising the message and visuals, art direction of photography and final artwork for print and digital media.

The brief for this concept, was to produce a sub brand for KPMG’s ‘10by30’ philanthropic project. The project aims to economically empower 10 million disadvantaged young people by 2030.

In this chosen route, I focused on the impact this endeavour would have on the individuals, and how significant the overall impact would be, when multiplied by the huge number of young people positively affected.

The visual identity was adapted for PowerPoint, email (headers and signatures), printed reports and t-shirts.

An identity was required to commemorate 175 years since the creation of the Birmingham School of Art - which is still a key part of what is now known as Birmingham City University.

Taking a Victorian tile pattern as its base, in reference to the school’s formation in this period in 1843, a striking logo, device and colour-way was created. This was successfully applied to several elements, including banners, floor graphics, pull up banners, booklets, tote bags and pin badges.

A hugely satisfying and successful project that was the culmination of external agency research, collaboration with colleagues across all 17 schools within the University and the eventual production of individual style guides.

The process allowed us to understand the individual target audiences, USPs and personalities of each of the schools. Using this information, we produced concepts, style guides and commissioned and art directed photo shoots for each school.

The University is now able to communicate with its broad spectrum of audience profiles with tailored visuals and messages.

The undergraduate prospectus is any university's key publication, being that it is aimed at its largest cohort of students, and that in terms of style, becomes the basis for the following year's undergraduate materials.

It was a fantastic experience to take the lead on the prospectus's production. This role involved all design from concept through to print, art direction of all photography and subsequent guidelines for future publications.